Patria migrante is a campaign that provides a voice to the migrant population. It highlights national identity and demonstrates that while the “Homeland” may appear to be distant, it is in fact, not so far away: it is present in the faces, lives and dreams of those who live across the border, and who nevertheless continue to form part of us.
The activity invites reflection on Mexican-ness; it encourages the interaction of families from both countries in daily and accessible spaces, such as in public transport. With each phrase and each image, this campaign highlights that the Homeland exists beyond borders. We are all the Homeland, Here or there.